For my graduation project, I chose a project based on hemp as an alternative means for the packaging industry. Based on scientific research, I developed a brand targeted at a „lifestyle of health and sustainability“. This brand sells food based on hemp and concentrates on alternative raw materials, making the product sustainable and ecologically responsible. For the project, I created a brand image including a logo and designed two units of packaging and several advertisements.
Both packages are created out of recyclable materials.
The tea packaging is made of 50% hemp paper and 50% straw paper. It can be opened by removing the seal, and by pulling the lid out upwards.
